Consumers Start Halloween Shopping Early

(Reuters) – Consumers began shopping for Halloween decor and costumes earlier this year, taking advantage of upcoming events, despite a decrease in overall spending compared to last year’s record high.

Importance of Early Shopping

Interest in Halloween shopping is predominantly among individuals aged 25 to 34 years, with 56% of shoppers in this age group starting before October, according to the National Retail Federation (NRF).

Retailer Preparations

This year, retailers have proactively brought in holiday and Halloween shipments earlier to mitigate potential worker strikes and shipping disruptions.

Candy Trends

Although cocoa prices have risen, candies are still expected to remain the most popular item category, with spending projected to hit $3.5 billion.

Consumer Spending Monitoring

As the holiday season approaches, consumer spending will be under close scrutiny as retailers launch early promotions on electronics, apparel, and home decor. Following a projected 50 basis point interest rate cut by the Federal Reserve, consumer sentiment is anticipated to improve, leading to steady retail sales bolstered by strong online spending.

Key Insights

“Consumers are still prioritizing these events, especially Halloween, which has gained cultural significance in the U.S. over time,” stated Katherine Cullen, NRF vice president of industry and consumer insights.

Spending Forecast

Total spending is predicted to reach $11.6 billion, a drop from 2023’s record high of $12.2 billion. However, per-person spending is projected to decrease by only $4.6, suggesting that individual expenditures remain higher than in 2022 and 2019.

Shopping for Halloween and the fall season began before October for 47% of surveyed shoppers, an increase from 37% five years ago.