U.S. Retailers Prepare for Holiday Shopping Season
(Reuters) – U.S. retailers are gearing up for a shorter-than-usual holiday shopping window this year, with price-conscious shoppers focused on deals and promotions around key events such as Black Friday and Cyber Monday.
Projections by Data Analytics Firms
Below is a compilation of projections by various data analytics firms:
| Source | Forecast Period | Geography | Type of Sales | Methodology |
|---|---|---|---|---|
| Mastercard | Nov. 1 to Dec. 24 | United States | In-store and online | Measures all forms of retail sales excluding automotive sales. |
| Deloitte | Nov. 1 to Jan. 31, 2025 | United States | In-store and online | Forecasting model using Disposable Personal Income as an explanatory variable. |
| Adobe | Nov. 1 to Dec. 31 | United States | Online | Measures direct consumer transactions from 5,000 shoppers. |
| Salesforce | Nov. 1 to Dec. 31 | Global and U.S. | Online | Analyzes data from more than 1.5 billion consumers on its platform. |
Key Findings
- Mastercard projects a retail sales rise of 3.2%, excluding automotive sales.
- Deloitte expects holiday sales to grow between 2.3% and 3.3%.
- Adobe anticipates online spending growth of 8.4%, totaling $240.8 billion.
- Salesforce sees global retail sales growth of 2% and U.S. retail growth of 2%.
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