Apple plans direct retail expansion in Saudi Arabia

investing.com 09/12/2024 - 01:15 AM

Apple Inc to Open Retail Stores in Saudi Arabia

Investing.com — Apple Inc (NASDAQ:AAPL) announced on Sunday that it will begin opening its own retail stores in the Kingdom of Saudi Arabia (TADAWUL:4280) from 2026, with plans to launch its online Apple Store in the country in the coming year.

Apple is set to launch its online store in Saudi Arabia in Summer 2025, followed by the opening of "the first of several flagship" retail stores in 2026, starting in Diriyah.

Currently, Apple products in Saudi Arabia are available only through authorized resellers, including Aleph and Jarir, according to the company’s website.

This strategy comes as Apple aims to reduce its reliance on resellers in several key markets amid slowing device sales. The Cupertino-based tech giant recently opened direct retail stores in India, which is a significant emerging market for Apple.




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