Apple Integrates ChatGPT into Devices

Apple (NASDAQ:AAPL) has started integrating OpenAI's ChatGPT into its devices to enhance the appeal of its latest iPhones.

This initiative is part of a broader rollout of AI-powered features in updates for iPhones, iPads, and Mac computers, first announced in June during the Apple Intelligence unveil.

With this integration, Siri, Apple's voice assistant, can utilize ChatGPT's capabilities to handle user inquiries about photos and documents, such as presentations.

Additionally, the Writing Tools feature now enables users to create content using ChatGPT in any compatible app, with the capability to generate images through the chatbot.

This rollout coincides with the peak holiday shopping season, traditionally the company's most profitable period.

Investors have expressed concerns about the gradual introduction of Apple Intelligence features, particularly regarding their potential impact on the iPhone 16 sales cycle.

The AI features are available in the newest iPhone series, including the Pro and Pro Max models of the iPhone 15.

Furthermore, users with iPads equipped with A17 Pro or M1 chips, as well as Macs with M1 chips and later, can access these tools.